# 1-6. Business Model

NCOP is a "fanbased community NFT contest platform" and a unique model where users (the main body) and artists create value together.

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**| NCOP's Value Proposition**

*   **Discovering NFTs Through Contests**

    Offering scheduled and random contests on the NCOP platform is an effective way for users and artists to discover and determine the value of an NFT while building fanbases. This in-house marketplace also ensures transparent valuation and transaction processes.
*   **Credibility through Collective Intelligence**

    When NFT base prices are unilaterally determined by platform management and artists, it creates market volatility. With NCOP, collective intelligence is more objectively gathered among ordinary users, buyers, and experts utilizing the contest model.
