NCOP White Paper V1.1
  • NCOP NFT Platform Whitepaper V1.1
    • NCOP NFT Platform Whitepaper V1.1 [ENG]
      • 1. What is NCOP?
        • 1-1. What Makes NCOP?
        • 1-2. NCOP’s Vision – Taking NCOP Beyond Digital Art
          • 1-2-1. Inclusion (timeline: 0–3 Months)
          • 1-2-2. Accessibility (timeline: 0–2 Months)
          • 1-2-3. Disruptive Permeation (timeline 0–8 months)
          • 1-2-4. Cultural Preservation (timeline: 0–12 Months)
        • 1-3. Key Market Status
        • 1-4. Problems and solutions
        • 1-5. Target Market Analysis
        • 1-6. Business Model
        • 1-7. The Key to Success
      • 2. Go-To-Market Strategy
        • 2-1. Discovering NFTs through Contests
        • 2-2. Web 3.0 Optimized tokenomics
      • 3. Technique resources
        • 3-1. NFT Platform
        • 3-2. NFTs
        • 3-3. DAO
      • 4. NCOP Tokenomics
        • 4-1. Token System
        • 4-2. Token incentives for network effects
        • 4-3. Weak Tie for Network Effects
        • 4-4. Distribution of tokens
      • 5. Roadmap
        • 5-1. Art NFT (~12.2022)
        • 5-2. DAO & NFT+ (~12.2023)
        • 5-3. Metaverse (12.2024)
      • 6. Disclaimer
        • 6-1. Legal Disclaimer
        • 6-2. Cautions Regarding Forward-Looking Statements
        • 6-3. Additional Information and Advice
    • NCOP NFT Platform Whitepaper V1.1 [KOR]
      • 1. NCOP 이란?
        • 1-1. NCOP을 만드는 것
        • 1-2. NCOP의 비전 – 디지털 아트를 넘어
          • 1-2-1. 포함 (타임라인: 0–3 개월)
          • 1-2-2. 접근성 (타임라인: 0–2 개월)
          • 1-2-3. Disruptive Permeation (타임라인 0–8 개월)
          • 1-2-4. 문화 보존 (타임라인: 0–12 Months)
        • 1-3. 주요 시장 현황
        • 1-4. 문제점 및 솔루션
        • 1-5. 타겟 시장 분석
        • 1-6. 비지니스 모델
        • 1-7. 성공을 위한 핵심요소
      • 2. Go-To-Market 전략
        • 2-1. NFT 콘테스트를 통한 NFT 발굴
        • 2-2. 웹 3.0 최적화 토크노믹스
      • 3. 기술 자원
        • 3-1. NFT 플랫폼
        • 3-2. NFTs
        • 3-3. DAO
      • 4. NCOP 토큰노믹스
        • 4-1. 토큰 시스템
        • 4-2. 네트워크 효과를 위한 토큰 인센티브
        • 4-3. 네트워크 효과를 위한 약한 연결 (Weak Tie)
        • 4-4. 토큰 분배
      • 5. 로드맵
        • 5-1. Art NFT (~12.2022)
        • 5-2. DAO & NFT+ (~12.2023)
        • 5-3. Metaverse (12.2024)
      • 6. 면책조항
        • 6-1. 법적 고지사항
        • 6-2. 미래 예측 진술에 대한 주의사항
        • 6-3. 추가정보 제공 및 어드바이스 (Advice)
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  1. NCOP NFT Platform Whitepaper V1.1
  2. NCOP NFT Platform Whitepaper V1.1 [ENG]
  3. 4. NCOP Tokenomics

4-2. Token incentives for network effects

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Last updated 2 years ago

Tokenomics is a tool for coordinating the incentives of ecosystem participants, such as networks and communities. For the ecosystem to form a virtuous circle, token incentives must be well-designed to encourage each participant’s activities.

In this respect, digital asset tokens have become a powerful tool for increasing user engagement, as opposed to Web 2.0 marketing that comes at great expense. Tokenomics eliminates this problem through Web 3.0.

Web 2.0 centers around Social Network Services (SNS). Early user acquisition is a cold-start problem and a core challenge in business marketing. It is typical for the primary direction of marketing to aim for network effects, or the exponential increase in the number of users. Thus, Web 2.0 marketing requires a large budget to withstand a cold-start powerful enough to generate successful network effects.

Blockchain Web 3. At 0, compared to Web 2.0, it is possible to create network effects more effectively when utilizing tokenomics. However this is often not the case. NCOP allows you to solve these problems when designing the tokenomics Basic Rules.

| Web 3.0 Business and Cold Start

Web 3.0 offers digital asset tokens as an incentive to users. This is a powerful Web 3.0 tool that paves the eliminates business cold-start issues.

“The idea is to make up for the lack of basic utility by providing users with financial usefulness through token rewards early in the bootstrap phase, where the network effect has not begun.” (Chris Dixon)

However, users who participate passively in the network experience a rapid decline in network engagement as token incentives decrease.

Though Web 3.0 startups do not solve the cold start problem, they do create token inflation.

| Token incentives for Web 3.0 Network Effects

In order for a Web 3.0 service to overcome an initial cold start and bring about a more efficient network effect, it must target active participants who need the service, rather than passive ones. Token incentives should be designed for active participants and distributed according to the degree of service utility (utilization).

NCOP's Tokenomics has developed an incentive policy to address this.