NCOP White Paper V1.1
  • NCOP NFT Platform Whitepaper V1.1
    • NCOP NFT Platform Whitepaper V1.1 [ENG]
      • 1. What is NCOP?
        • 1-1. What Makes NCOP?
        • 1-2. NCOP’s Vision – Taking NCOP Beyond Digital Art
          • 1-2-1. Inclusion (timeline: 0–3 Months)
          • 1-2-2. Accessibility (timeline: 0–2 Months)
          • 1-2-3. Disruptive Permeation (timeline 0–8 months)
          • 1-2-4. Cultural Preservation (timeline: 0–12 Months)
        • 1-3. Key Market Status
        • 1-4. Problems and solutions
        • 1-5. Target Market Analysis
        • 1-6. Business Model
        • 1-7. The Key to Success
      • 2. Go-To-Market Strategy
        • 2-1. Discovering NFTs through Contests
        • 2-2. Web 3.0 Optimized tokenomics
      • 3. Technique resources
        • 3-1. NFT Platform
        • 3-2. NFTs
        • 3-3. DAO
      • 4. NCOP Tokenomics
        • 4-1. Token System
        • 4-2. Token incentives for network effects
        • 4-3. Weak Tie for Network Effects
        • 4-4. Distribution of tokens
      • 5. Roadmap
        • 5-1. Art NFT (~12.2022)
        • 5-2. DAO & NFT+ (~12.2023)
        • 5-3. Metaverse (12.2024)
      • 6. Disclaimer
        • 6-1. Legal Disclaimer
        • 6-2. Cautions Regarding Forward-Looking Statements
        • 6-3. Additional Information and Advice
    • NCOP NFT Platform Whitepaper V1.1 [KOR]
      • 1. NCOP 이란?
        • 1-1. NCOP을 만드는 것
        • 1-2. NCOP의 비전 – 디지털 아트를 넘어
          • 1-2-1. 포함 (타임라인: 0–3 개월)
          • 1-2-2. 접근성 (타임라인: 0–2 개월)
          • 1-2-3. Disruptive Permeation (타임라인 0–8 개월)
          • 1-2-4. 문화 보존 (타임라인: 0–12 Months)
        • 1-3. 주요 시장 현황
        • 1-4. 문제점 및 솔루션
        • 1-5. 타겟 시장 분석
        • 1-6. 비지니스 모델
        • 1-7. 성공을 위한 핵심요소
      • 2. Go-To-Market 전략
        • 2-1. NFT 콘테스트를 통한 NFT 발굴
        • 2-2. 웹 3.0 최적화 토크노믹스
      • 3. 기술 자원
        • 3-1. NFT 플랫폼
        • 3-2. NFTs
        • 3-3. DAO
      • 4. NCOP 토큰노믹스
        • 4-1. 토큰 시스템
        • 4-2. 네트워크 효과를 위한 토큰 인센티브
        • 4-3. 네트워크 효과를 위한 약한 연결 (Weak Tie)
        • 4-4. 토큰 분배
      • 5. 로드맵
        • 5-1. Art NFT (~12.2022)
        • 5-2. DAO & NFT+ (~12.2023)
        • 5-3. Metaverse (12.2024)
      • 6. 면책조항
        • 6-1. 법적 고지사항
        • 6-2. 미래 예측 진술에 대한 주의사항
        • 6-3. 추가정보 제공 및 어드바이스 (Advice)
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  1. NCOP NFT Platform Whitepaper V1.1
  2. NCOP NFT Platform Whitepaper V1.1 [ENG]
  3. 4. NCOP Tokenomics

4-3. Weak Tie for Network Effects

Previous4-2. Token incentives for network effectsNext4-4. Distribution of tokens

Last updated 2 years ago

The powerful function of the Weak Tie was revealed in Mark S. Granovetter's 1973 paper The Strength of Weak Ties. The main points are demonstrated through Web 2.0 services. , The proliferation of networks with weak connections has emerged in the existing network theory.

This tells us that participants with weak connections play a key role in exponential network expansion by creating a network effect.

| The Constraints of Weak Connections in Web 3.0 – The Duality of Tokens

In Web 3.0, it is clear that digital asset tokens are a powerful tool to attract users within the community ecosystem. However, the closed element of a strong connection-driven through tokens constrains expansion of the community. As such, it can be said that tokens have a dual nature in terms of community networks.

As the existing Web 3.0 blockchain ecosystem builds a strong connection-driven community based on tokens, the constraints of network expansion have become stronger.

A network community with a strong connection center can experience a Filter Bubble, which further reinforces information bias within the community, further constraining the expansion of the network.

| The way to utilize and strengthen weak connections

For the success of Web 3.0 services, the role of weak connections is critical. To address this, NCOP seeks to identify and attract people who act as weak connections, and to reward and support them to act as bridges connecting the NCOP ecosystem with other external networks.

(1) Weak connections target: A typical network member of a weak connection is influencer. They affect millions of people to a certain extent, but they are not personally building a strong relationship. The influence of influencers also has a certain impact on the network of each of their followers.

Weak connections in the NCOP network are people who have a weak relationship based on the NCOP network. It can be said that all these people are the object of a weak connection.

(2) Weak connection draw-in plan:

  • Community Engagement within NCOP Ecosystem: We provide a free bulletin board within the platform for communities within NCOP to share, so that network coupling through shared information can be achieved.

  • Engagement through Big Mouse: We place Big Mouse who are active within various communities, including influencers, to play a role in the NCOP ecosystem.

  • External community engagement activities: We create a connection with the external community by posting an introduction to the NCOP platform to the external community and linking the information to the NCOP platform.

  • NCOP prepares and provides a variety of external connection lines, allowing the spread of the network through weak connections to take place, and the results of these activities allow weak connections to evolve upwards into strong connections.

(3) Rewards: Rewards for participants who have acted as weak connections are achieved by providing incentives based on the performance of the activity.

This is closely related to the incentives for the aforementioned network effects.

NCOP Tokenomics recognizes the importance of incentives highly and will actively utilize incentives based on participants' activities, rather than random airdrop methods.